![]() If you purchased the VPN through Apple, click on the Restore Apple Purchase link (signing in will not work if you used Apple to pay).To begin using AdBlock VPN, you'll need to create an account through a purchase: If you're new to using a VPN, you may want to start by reading these articles: To ensure the change takes effect, reload any open webpages. You can opt in or out of Acceptable Ads at any time by toggling the switch on this screen. You can learn more here: About the Acceptable Ads program and "non-intrusive" ads. You can also add or remove sites using the Safari toolbar icon (see steps for this at the end of this article).ĪdBlock participates in Acceptable Ads which allows ads that meet specified guidelines to display. Likewise, you can remove a site from the list by simply clicking the trash symbol next to it. Allow listing tells AdBlock to allow the site's ads to appear every time you visit, while still blocking ads everywhere else. When you visit a site that doesn't allow ad blockers or it's just a site you want to support by allowing ads, you can add it to your allow list. When you click "Pause Ad Blocking" it allows ads on every site you visit. You can also manage the sites where you want to see ads and whether or not you want to allow non-intrusive ads to appear. Update: Apple’s comment on the situation above.On the Ad Blocking tab, you can see how many ads are blocked. We’ve reached out to Apple for an explanation of this policy change and will update if we learn more. The change in policy comes as Apple continues to work to clean up the quality of apps on the App Store. Whether or not these apps will remain on the App Store, however, remains to be seen. What’s somewhat notable here is that Apple hasn’t removed offending applications from the App Store, but rather says that future updates are not allowed. This is a more basic implementation of adblocking that only blocks ads in Safari, as opposed to VPN-based clients that block ads across all applications. With this policy shift apparently now in place, the only type of adblock apps that are now officially allowed on the App Store are ones that use the Safari Content Blocker. When pressed for more details regarding the policy shift, Apple reportedly explained that it has “officially changed its policy regarding VPN/root certificate based ad blockers” and is not accepting updates to any existing apps that use this method. For example, the HomeKit framework should provide home automation services and HealthKit should be used for health and fitness purposes and integrate with the Health app.Īdblock and Weblock are both popular iOS applications, with the former having amassed over 1 million downloads and the latter over 750,000. It’s likely that Apple doesn’t see adblocking as the “intended purpose” of VPN certificates:Īpps should use APIs and frameworks for their intended purposes and indicate that integration in their app description. It seems that the policy change is specifically based on section 4.2.1, which says that APIs and frameworks should be used for their intended purposes. If your App doesn’t provide some sort of lasting entertainment value, or is just plain creepy, it may not be accepted. If your app is not particularly useful, unique, or “app-like,” it doesn’t belong on the App Store. Your app should include features, content, and UI that elevate it beyond a repackaged website. ![]() This requirement says that apps should be useful, unique, and provide some sort of value: The developer behind popular apps like Adblock and Weblock explains that Apple has stopped accepting updates to the applications on the grounds that they violate point 4.2 of the App Store Developer Guidelines. The company, according to the developer of several major adblock apps that reached out to 9to5Mac after its app updates were rejected, has reversed its policy on VPN-based adblock applications, which install certificates on the device itself to block advertisements both in Safari and in other third-party applications. We have never allowed apps on the App Store that are designed to interfere with the performance or capabilities of other apps.” It also said it would remove other apps that offer features that block advertising in third-party apps if they “may have snuck on to the App Store.” Apple added, “We have always supported advertising as one of the many ways that developers can make money with apps.”Īpple has seemingly recently shifted its policy regarding adblock apps on the App Store. Update: When reached for clarification, Apple said “This is not a new guideline.
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